Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

In Thua Thien Hue province, many scientific works conducted by researchers are not measured solely in monetary terms. The value they bring reflects a wealth of intellect which has been amplified, contributing to the society beyond the boundaries of the region.

Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

Never before have the people of Hue Ancient Capital talked about so many traffic construction projects and works as they do now. Not only small roads but also many major roads have been opened, in hope that “large roads generate great wealth”, contributing to turning Thua Thien Hue into a centrally-governed city.

On the afternoon of September 6, the French Institute in Hue and the Cooperation Committee for Research in Social Sciences and Humanities, University of Education, Hue University organized a scientific conference with the theme "Happiness and Wealth".