Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

From discarded items left behind after use, artisan Nguyen Dai Nghia (Phu Xuan Ward, Hue City) has crafted distinctive handmade jewelry pieces that bear a strong personal imprint.

Thanks to the fertile alluvial soil, reliable water sources, and long-standing farming experience, the people of Huong An Ward are gradually transforming this land into one of the largest green onion cultivation areas in Hue City.

Viewed from the realities of conserving and promoting cultural heritage, successive generations at the Hue Monuments Conservation Center have continually wrestled with a question: how can heritage be more than merely “preserved”…

Vo Thi Nhu Nguyen's leaf-skeleton hand fans preserve the delicate veins of fallen leaves, transforming what was once considered waste into items with a new lease on life.

Young designer Linda Hoang (born Hoang Kim Ngoc Uyen Nhi in 1992 in Hue City) is transforming the traditional ao dai by bringing dragon-horse patterns and royal court motifs to linen garments and modern fashion. ​

Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.

The city has undergone a process of accumulation and infrastructure investment, transforming its urban landscape. Completed urban infrastructure projects have largely met the requirements for connecting the central urban area with satellite towns, creating momentum for the city’s socio-economic development.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

This is considered an important legal basis to implement sub-zone planning projects, urban embellishment, and attracting strategic investment, gradually transforming the economic zone into the southern development hub of Hue City.