Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

Collecting antiques is not a mere hobby. Young people also learn from antique collection the historical and cultural values. Antiquities made with different materials and techniques over hundreds or thousands of years are like a journey back to the past that fascinates young people.