On the afternoon of August 7, the organizing committee of Hue Festival and Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) signed a sponsorship agreement for the ‘Miss Jewelry Vietnam 2026’ beauty pageant, as part of Hue Festival 2026.

On the afternoon of June 30, Hue Monuments Conservation Center and Hue International General Hospital signed a strategic cooperation agreement. On the same occasion, the hospital announced a VND 300 million sponsorship for the “Hue - Ancient Capital, New Experiences” Photography Contest, one of the activities within Hue Festival 2026.

On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.