From heritage trains and North - South railway services to modern retail systems and international markets, Hue specialties such as frozen salt coffee, banh loc, banh nam and banh ep are gradually reaching consumers more widely through science and technology, innovation and new market-oriented thinking.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

The introduction of local agricultural and specialty products into supermarkets contributes to enhancing their economic value and opens up promising new development opportunities for producers.