Giving up a stable job in Da Nang City, Tran Huu Tri (born in 1995), from Ka Tu village, Huong Phu commune, Phuc Loc district (now part of Khe Tre commune), decided to return to his hometown to start a business with a farmstay model that combines organic farming and experiential tourism.

Living in a place considered a ‘barren’ land, people in the hilly area of Phong Son - Phong Xuan - Phong My on the west of Phong Dien district were once skeptical when a businessman brought tens of billions of VND back to his hometown to establish a manufacturing plant for producing medicinal essential oils. Now that they are convinced, and feel happy upon breathing in the ‘air fragrant with scents from medicinal herbs’.