Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

Alongside efforts to expose the foundations of the South and North towers and the southern and northern perimeter walls, the second phase of the archaeological excavation at the Lieu Coc Twin Towers has yielded over 9.300 samples and artifact fragments. These consist mainly of architectural materials, decorative elements, stele fragments, ceramics, stoneware, terracotta objects, and bronze fragments.

The project "Preservation, renovation, restoration of Tu Duc Mausoleum", including Dien Hoa Khiem (Royal palace for worship and ceremonies), Minh Khiem Duong (Ceremonial pavilion), On Khiem Duong (Pavilion for royal functions), rampart, gate, and screen wall is being implemented by the Hue Monuments Conservation Center (HMCC).

Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

In the current conditions of the Tam Giang - Cau Hai lagoon, folk culture is an important resource to transform into unique and identifiable tourism products, with the following elements: village landscape, production culture and beliefs, festivals associated with folk performing arts.

Originality is among the crucial elements which makes Tuong Hue (Hue traditional opera) valuable.

The Autumn and Winter Festivals within the framework of Hue Festival 2023 will focus on creating diversity and distinctiveness for several main programs. The programs and activities will be evenly distributed from now until the end of December 2023, aligned with the characteristics of each season and the weather elements of the Ancient Capital.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.