Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

For fishing enthusiasts, whenever they hear about fish bubbles, even if it's dozens of kilometers away, they’re ready to make the journey to satisfy their passion for the water.