In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

Inflation along with the impacts of the COVID-19 epidemic affects the global economy, causing escalating prices and many difficulties to people’s lives. After the pandemic, people’s travel demand has increased, and the trend of economical travel has emerged since then.

After years of being affected by the COVID-19 pandemic, young people now can travel freely to many places to celebrate the New Year with loved ones, and Hue is one of the destinations chosen by many young people from everywhere.

As the COVID-19 pandemic is under control and travelling is more convenient, many families are able to gather together this year. Sticky rice, Dong leaves, mung beans, and meat are prepared for everyone to wrap banh chung, and being together in a cozy and beloved atmosphere on the last days of the year.