Hue is shimmering and fanciful in the dew

By blending modern technology with long-standing cultural values, Hue’s heritage is embarking on a new, vibrant journey.

Ancient chrysanthemums, a symbol frequently found in heritage structures, clothing, and jewelry of the Nguyen Dynasty, have left their traces but seem to have disappeared from Hue. Meanwhile, the appreciation for these flowers continues as a quiet passion among some "scholars of Ha Thanh".

Thanks to technology, many delicious dishes from Hue have transcended the borders of their homeland. The unique flavors of the ancient capital are now finding their way to the East and the West, driven by the rise of e-commerce and the entrepreneurial spirit.

Hue City these days is becoming more bustling with the atmosphere of the upcoming Tet holiday (the Lunar New Year of the Snake). Flowers and ornamental plants have been brought to decorate the city's parks. The entire city is vibrant with flowers, and people are out taking “check-in” photos.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.