DESPACITO cover MV to introduce Hue

Under the theme “Hue Heritage - Convergence and Divergence”, the exhibition introduced nearly 150 remarkable sketch artworks depicting Hue to the public in Ho Chi Minh City. The collection is currently preserved by Hue Museum of Fine Arts.

Hue is a land that bears the imprint of the southward migration and territorial expansion undertaken more than 700 years ago by the people of ancient Thuan Hoa. Very few documents reveal the timing of these migration waves or the organization and formation of Vietnamese villages in the region. Yet during fieldwork, I gained access to several ancient Han-Nom documents recording the migration, land reclamation, and establishment of villages and communes. Most notably is a cadastral record dating to the 9th year of the Dai Hoa reign (1451) under King Le Nhan Tong, compiled exactly 575 years ago.

Its tranquil atmosphere, unhurried pace of life, and poetic scenery have made Hue a favored destination for those seeking peace and serenity. Free from the noise and rush of modern life, Hue Ancient Capital seems to carry its own rhythm, slow enough for people to reconnect with themselves, yet gentle enough to soothe the burdens of everyday life.

Rolling up their sleeves, preparing ingredients by hand, seasoning dishes and enjoying traditional specialties, many international visitors are discovering Hue’s culinary culture in the most intimate way possible.

The Ministry of Home Affairs has recently released the 2025 Satisfaction Index of Public Administrative Services (SIPAS) and the Public Administration Reform Index (PAR INDEX). According to the results, Hue continues to rank among the country’s leading localities in administrative reform and public service quality.