The program "Hue people & Ao Dai" introduced via online form

Amidst the vibrant and bustling atmosphere of transitioning from the old year to the new year 2025, and celebrating the historic milestone of Hue becoming a centrally-governed municipality, on the evening of December 31, the Hue Festival Organizing Committee, Hue City People's Committee, and Carlsberg Vietnam Co., Ltd. collaborated to host the Countdown - Welcoming New Year 2025 event at the intersection of Vo Nguyen Giap and Van Tien Dung streets.

On the morning of November 17, Kim Dong Publishing House in collaboration with Hue City Center of Culture, Information and Sports, and Club of Book and Hue Culture held a program “Hue people tell stories about Hue”, featuring an exchange with writer and journalist Phi Tan, the researcher Le Vu Truong Giang on the occasion of launching the book “Hue people tell stories about Hue” and “Students over the Tam Giang Lagoon”.

Inspired by the phoenix (“Linh phung” in Vietnamese), a symbol of eternal grace and happiness, the 12 ao dai collections showcased at the recent “Linh phung” Ao dai Festival have left deep impressions and emotions in the hearts of the public and audience.

On the afternoon of September 9, 60 Hue students boarded a train to Hai Phong to help the residents recover from the aftermath of Typhoon Yagi.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.