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| Carlsberg Vietnam handing over the symbolic sponsorship plaque at the ceremony |
Hue Festival 2025 is one of the major cultural-tourism events of the nation, taking place throughout the year with the orientation of a four-season festival. The event kicks off with the reenactment of the Royal Court Ceremony on January 1st, 2025, and ends with the Countdown artistic night to welcome New Year 2026. It’s known that Hue has been chosen to host the National Tourism Year in 2025, gathering nearly 160 events at all scales in both national and local levels.
A representative of Carlsberg Vietnam announced that the company will organize a vibrant and special art program in June 2025 to introduce the new image of the Huda Ice Twist product - modern and dynamic - while also celebrating the 35-year journey of the Huda brand accompanying the people of Central Vietnam.
Speaking at the signing ceremony, Permanent Vice Chairman of Hue City People’s Committee Nguyen Thanh Binh acknowledged and expressed gratitude for Carlsberg Vietnam’s continued support of Hue Festivals. He also congratulated Carlsberg Vietnam Trading Co., Ltd. on increasingly affirming its brand in the Vietnamese beer market. Furthermore, he also recognized the company’s contributions to Hue City over the years, its participation in festival editions, especially its contributions to the city’s budget revenue; thereby, supporting the local socio-economic development.
“Continuing to being a Platinum Sponsor, Carlsberg Vietnam’s support will contribute to the success of Hue Festival 2025, honoring and promoting the unique cultural features of the region, leveraging its strengths in landscapes and tourism, and attracting visitors, so that Hue truly becomes the signature Festival City of Vietnam,” said Mr. Binh.
* On the same day, Hue Festival Organizing Committee held a sponsorship contract signing ceremony during the final round of Miss Vietnam contest, National Tourism Year and Hue Festival 2025 with the Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank).
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| VietinBank sponsoring 1 billion VND for the final round of Miss Vietnam 2024 |
Accordingly, VietinBank officially became a promotional partner and sponsor, contributing 1 billion VND to the final round of Miss Vietnam 2024, which will take place in Hue.
This is the first time the final round of a national beauty pageant is held in Hue Ancient Capital, a place that embodies the harmony of heritage, antiquity, and modernity. The event serves as a highlight in the series of programs for Hue Festival 2025, contributing to pervading the cultural and artistic values associated with the beauty of Vietnamese women.
A representative of VietinBank stated that the bank’s participation in the contest not only demonstrates its commitment to promoting cultural and community activities, but also affirms its sustainable development strategy tied to social responsibility at the local level. VietinBank hopes to contribute to the development of Hue's tourism sector in particular and Vietnam's in general, elevating the brand of the National Tourism Year and Hue Festival 2025. Through this, the bank aims to enhance its image better and reach a broader audience both domestically and internationally.